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Free content brief template + guide: 12 questions to address when creating content

When you delegate content creation, every piece may not turn out the way you want. Similarly, if you're the one working on creating a piece of content for a company, you may not have full clarity on what is expected from it.

The result? Someone involved in the project doesn't like it and wants a total rewrite.

This guide shows you how to prevent this with a content brief, and how to prepare one for any piece of content you intend to work on, along with a free content brief template you can modify to fit your content specifications.

Plus, you'll get our upcoming blog posts with even more blogging and content marketing insights sent to you via email once a week.

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Who wrote the guide?

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Hitesh Sahni is a marketing consultant, copywriter, and founder of Smemark, an award-winning digital marketing agency that helps brands with superior content marketing, SEO, and PPC advertising services, tools, and insights. For over 6 years, he has helped brands like Website Builder Expert, Piktochart, Blink, and more improve online traffic and lead generation by more than 500%.

What others are saying


Smemark has been helping us with content marketing, and we are SO pleased with their work. They ask great preliminary questions, do solid research, and write very clearly. They also provide pre-sized images and additional brand-boosting ideas. We are really impressed and looking forward to working with them for a long time to come!

Emma Cloutier, Tako Agency

maaike klein blink

We have doubled our organic search traffic over a period of six months because of Smemark's efforts. I have found Smemark to be extremely thorough, and always following industry best practices. The founder, Hitesh is highly knowledgeable when it comes to content marketing. I have come to rely on Smemark as a valued content and SEO partner.

Maaike Klein, Blink

agata piktochart

We wanted to improve our website's traffic and conversion rates through SEO and blogging. Thanks to Smemark's SEO efforts, organic traffic increased by 36% per quarter, and the conversion rate improved by 95%. Throughout the engagement, the workflow was effective, and deliverables were finished on time or even earlier than the deadline.

Agata Krzysztofik, Piktochart

robb binns

We hired Smemark to write content for a new project. The team was responsible for writing multiple pieces of content per month. Their attention to detail and quality of writing is impressive. Emails are always prompt and work is always completed before the deadline. No hassles. I would highly recommend Hitesh and the team.

Rob Binns, Website Builder Expert

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Get it now: your ready-to-use content brief template and user guide

A clear, complete content marketing brief is the not-so-secret way to keep everyone on the same page, and keep your content creation on the right track. It's an essential document that should precede writing any piece of content.

A proper content brief will significantly reduce the need for the writer and other stakeholders to have to further investigate aspects. So they can focus on what they do best and deliver the content exactly as expected.

And this PDF guide and template give you all you need to create impeccable content briefs. So join our weekly email newsletter now to get your own copy, 100% free.

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