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Find out how long should a blog post be in this definitive guide to blog post length

How long should a blog post be? Here is the definitive answer, along with the factors you should consider for the best blog post word count. In this free guide, you'll learn:

  • How long should a blog post be: the quick answer backed by data
  • 4 factors to consider when determining the ideal blog post length
  • 6 standard blog post lengths for different scenarios

Plus, get our upcoming blog posts with even more blogging and content marketing insights sent to you via email once a week.

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Who wrote the book?

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Hitesh Sahni is a marketing consultant, copywriter, and founder of Smemark, an award-winning digital marketing agency that helps brands with superior content marketing, SEO, and PPC advertising services, tools, and insights. For over 6 years, he has helped brands like Website Builder Expert, Piktochart, Blink, and more improve online traffic and lead generation by more than 500%.


Smemark has been helping us with content marketing, and we are SO pleased with their work. They ask great preliminary questions, do solid research, and write very clearly. They also provide pre-sized images and additional brand-boosting ideas. We are really impressed and looking forward to working with them for a long time to come!

Emma Cloutier, Tako Agency

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We have doubled our organic search traffic over a period of six months because of Smemark's efforts. I have found Smemark to be extremely thorough, and always following industry best practices. The founder, Hitesh is highly knowledgeable when it comes to content marketing. I have come to rely on Smemark as a valued content and SEO partner.

Maaike Klein, Blink

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We wanted to improve our website's traffic and conversion rates through SEO and blogging. Thanks to Smemark's SEO efforts, organic traffic increased by 36% per quarter, and the conversion rate improved by 95%. Throughout the engagement, the workflow was effective, and deliverables were finished on time or even earlier than the deadline.

Agata Krzysztofik, Piktochart

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We hired Smemark to write content for a new project. The team was responsible for writing multiple pieces of content per month. Their attention to detail and quality of writing is impressive. Emails are always prompt and work is always completed before the deadline. No hassles. I would highly recommend Hitesh and the team.

Rob Binns, Website Builder Expert

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Get it now: the definitive guide to blog post length

How long should a blog post be? Whether you are managing content writers or working with a content marketing agency, I bet this is one question that has come up in your conversations.

And rightly so. To get the most benefit from your blog posts, you want to make sure they are as long or short as your readers want them to be. Not just that. The length of your blog posts should reflect the business goals you want to achieve through them.

So in this ebook, I spill all my beans with the most comprehensive take ever on blog post word count. So join our weekly email newsletter now to get your own copy, 100% free.

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